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Why natural search?

• Search engines reach more than 90% of internet users.
• Recent estimates suggest that between 60-70% of search engine traffic goes to the organic results
• 50% of all online transactions begin with a search
• There is a significant section of the online community who never click on paid-for search positions
• Sponsored search delivers visibility and traffic only when it is paid for – leaving you exposed to the risk of competitive bidding and escalating costs
• Organic search listings can be more cost-efficient over a long period than PPC and can deliver a significantly improved ROI
• Spend in other media drives increased activity to natural search
• The efficiency of natural search balances more expensive activity