Top Search Engines
The top 5 search engines below deliver over 85% of all traffic from a UK audience.
- MSN
- Yahoo
- Ask Jeeves
- AOL
Research shows that 89% of people do not go beyond the second page of results, which is why appearing in the top results of these engines is vital.
70% of users click on natural listings
As the above graph illustrates, Google is the most commonly used search engine, followed by Yahoo and MSN. If you are visible in all the commonly used search engines you will attract a significantly greater volume of traffic and sales via the site. Google confirm that 70% of users click on the natural listings and ignore the paid for listings – this means that where you are not visible in natural search results you are only appealing to 30% of the potential audience.
