Natural search is now 16% of all search spend, and aids the effectiveness of a paid search activity
Natural search engine marketing now accounts for 16% of the total search marketing spend in the UK. E-consultancy predict a ‘swing back towards SEO as rising PPC costs cause businesses to reappraise search strategy’.‘If you are not investing in optimising your site for organic listings, you are missing out on substantial potential clicks and the resulting conversions. You may also be reducing the effectiveness of your paid search ads, because they’ll have a much higher impact if seen on a results page featuring your brand name and URL prominently, repeatedly. If you dominate the screen (especially for high conversion key words) the clicks will come’.
