How we will deliver
A best practice SEO campaign involves a number of key stages. At NS Web Solutions these stages are:
- Situation Analysis
Complete audit to determine how your site is currently performing with SEO - Planning and Objectives Setting
Define your objectives and produce a project plan with timescales - Web Analytics and Reporting Setup
Define your sites key performance measurables and setup a reporting framework - Competitor Analysis and Benchmarking
Research successfully ranked competitor sites to help you understand their SEO tactics - Search Phrase Research and Selection
Identify all search phrases that are being used by your target market - thereby providing the guidelines for the whole SEM campaign
Identify the most relevant, popular and niche search phrases used by your target market - Site and Architecture Optimisation
Develop the sites internal link structure to ensure that search engines can successfully index your site
Develop the sites code structure and architecture to ensure that it is search engine friendly - Incoming Link Building and Development
Increase the number of incoming links to your website - thereby increasing your sites Link Popularity and subsequent search engine rankings, as well as non-search engine traffic from related websites - Content Optimisation and Copywriting
Publish improved and new content for the site that will result in higher search engine rankings and more effective content for your visitors - Manual Search Engine Submission
Ensure that your site is submitted manually to all major search engines and directories - Ongoing Reporting and Analysis
Monitor and measure results of the SEO campaign using a web analytics package - Maintenance and Continuous Improvement
Implement continuous improvement tactics
Implement onsite improvements that help improve the conversion rate of your visitors
