The Google heat map
The colours of the heat map show where a user looks on the page. The red/orange/yellow areas are where a user looks the most and the dark blue areas are where a user looks least. As the maps shows – it is the top ten natural search results which get the most attention.
A purple cross marks where a user makes a click and again, the top natural positions get the most attention from the users and the highest number of clicks.
The map confirms that you have to be visible in the natural results in order to benefit from the greatest volume of visitors.
