Ethical search optimisation
The fact is that ethical SEO is not a simple task to accomplish but a full and complex marketing process. When you are seeking high rankings on major search engines for a very competitive keyword, the process of optimisation may take a few months due to the long time indexing cycle. NS Web Solutions understand the frustration of not being ranked or even indexed by Google, Yahoo or MSN and it is unfortunately often that some search engine optimisation firms take advantage of the situation.
When choosing an SEO firm that is using unethical techniques you put your business in jeopardy. This involves the continued use of any technology or procedure that is known to result or simply may result in having the client site removed from search engine indexes or directories, or rendered inoperative.
NS Web Solutions do not and will never use any practice that may get your website banned or penalised. The following are some of the practices that you should avoid if you value the life of your website:
- Cloaking pages or any page-swapping technique.
- Keyword stuffing, on the page itself, in meta-tags, in comment tags, anywhere...this is not SEO.
- Hiding keywords using text colored with the same color as the background.
- Using a text that is too small that it is barely visible for a human being.
- Doorway pages, automatically generated search engine optimised pages.
- Serve the search engines with multiple pages with similar content or mirror domains. The result for this type of search engine optimisation technique is to be banned both for the SEO company and its clients.
There are so many dangerous behavior that we could not list them all on this page but we should probably add to this list a new trend in search engine optimisation firms which is optimizing your website only on obscure, long keyword phrases. Those won't drive any targeted traffic if they even drive any traffic to your site.
